Case study
Buy before build: testing asset tagging as a client differentiator
GuruGroup6, building facade specialists with a substantial share of work in the UK leasehold sector, wanted to explore an asset-tagging system to offer its clients. We set up a discovery that tied any system to customer value first and checked the market before recommending anything bespoke.
2021
What we built
- Stakeholder impact map
- Market research on asset-tagging software
- Build-versus-buy recommendation
The challenge
GuruGroup6 saw asset tagging as a way to stand out from other service providers. The risk with any differentiator is paying to build something clients do not value, or something the market already sells.
What we did
- 2021 — an impact mapping session with key stakeholders, so any system is tied to the value it delivers to GuruGroup6's customers and a return on investment
- Solution research: software already on the market assessed against the impact map, with recommendations
What we built
A two-stage discovery with one rule: we would only recommend a bespoke system if nothing on the market achieved the same goals.
The result
The discovery was designed to give GuruGroup6 a way to judge any asset-tagging investment by what it would do for its clients, with off-the-shelf software tested first, so money would go into bespoke work only where the market fell short.